Share with the intended audience
Share the published app after deciding who should be able to use it and which team they should join.
Invite a person
Select Share in the builder toolbar.
In Invite with Email, enter the intended recipient's email.
Select the appropriate team.
Review the recipient and team, then select Send Invite.
Confirm the resulting membership and test the recipient's published-app experience.

See Invite users by email and Choose a built-in role for the detailed access workflow.
Invite with a link
The same dialog contains Invite with Link, Choose Team, and Add Invite Link. Its notice states that anyone on the internet with the link can join the selected team.
Review the team's access before distributing such a link. Use Invite users with a link for the full procedure. Do not treat a team-joining invitation as proof that the app supports anonymous access.
Verify what the recipient sees
The invitation dialog warns when there are unpublished changes: non-builder users see the published app. Check the actual address and signed-in account, then run release verification.
Use social sharing settings only to change how the app address is presented on social platforms.
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